--- title: "Animated Websites, Explainer Videos & 3D Graphics" description: "Animated and WebGL websites, explainer videos for web, social and in-store screens, and 3D product renders. Fast, accessible and SEO-ready." url: https://onesight.global/services/animated-websites-explainer-videos/ source: https://onesight.global/services/animated-websites-explainer-videos/ generated_by: aeo.js --- # Animated Websites, Explainer Videos & 3D Graphics Animated and WebGL websites, explainer videos for web, social and in-store screens, and 3D product renders. Fast, accessible and SEO-ready. - [Home](/) - [Services](/services/) - Design Impact Lab Service 07 · Design Impact Lab ## Animated websites, explainer videos & 3D graphics Attention comes before conversion. We design websites that move, videos that explain and 3D that makes complex things tangible, built with the same engineering discipline as everything else we ship. The particle field behind this page is one of ours. [Plan a design project](/contact/) [See what’s included](#capabilities) - Since 2014 - Reply within 1 business day - NDA on request - English · Italiano · Português In short ## What does the Design Impact Lab do? The Design Impact Lab is Onesight Global’s motion and 3D studio. We design and build animated, immersive websites with WebGL and scroll-driven storytelling, produce explainer videos for websites, social media and in-store screens, and create 3D product renders and real-time 3D for the web. Because our engineers build it, motion never costs speed, accessibility or search rankings. Focus Motion web, WebGL, video and 3D Since 2014 Engagement Turnkey project, dedicated team or staff augmentation Languages English, Italian, Portuguese Markets Italy, the EU and Brazil Response Within one business day Confidentiality NDA on request Sound familiar? ## Being good isn’t enough if nobody notices ### A website like everyone else’s The same template, the same stock photos, and visitors who can’t tell you from your competitors. ### A product that’s hard to explain Sales calls spent drawing diagrams, and prospects who leave the page before they get it. ### Animation that kills performance Heavy effects that fail Core Web Vitals, drain phone batteries and drop your rankings. ### The same questions, every day Staff explaining the same service or procedure over and over, each time a little differently. What we do ## Design Impact Lab services Motion, video and 3D, designed for impact and engineered for speed. - Web · Motion ### Animated & Immersive Websites Scroll-driven storytelling, WebGL scenes and micro-interactions that make a site memorable, without giving up speed, accessibility or SEO. Scroll-driven storytelling - Micro-interactions and transitions - Landing pages for launches - Reduced-motion support - WebGL · Real-time ### WebGL & Interactive Experiences Real-time graphics in the browser: particle systems, custom shaders and interactive scenes like the one behind this page, engineered to run smoothly on mid-range phones. Custom GLSL shaders - Three.js and plain WebGL - Product configurators - Interactive data visualisation - Video · Explainers ### Explainer Videos Your service, product or procedure explained in a short video, in your colours and your tone of voice. It answers the same questions the same way every time, on your website, on social media and on in-store screens. Script and storyboard - 2D motion graphics - Voice-over and subtitles in several languages - Formats for web, social (9:16) and screens - 3D · Visualisation ### 3D Graphics & Product Visualisation Product renders, animated 3D and real-time scenes for the web. Show how something works, inside and out, before anyone has held it. Photorealistic product renders - Animated 3D and exploded views - Web-ready 3D (glTF) - Architecture and interiors - Brand · Motion ### Motion Design Systems & Brand Animation Logo animations, UI motion guidelines and reusable animation components, so every touchpoint of your brand moves the same way. Logo and brand animation - UI motion guidelines - Lottie and CSS animation libraries - Social media templates - Performance ### Performance-First Front-End Core Web Vitals budgets, lazy loading, adaptive quality and progressive enhancement: the motion never costs you rankings or conversions. Core Web Vitals budgets - GPU-friendly animation - Adaptive quality per device - Accessible, crawlable HTML [Plan a design project](/contact/) How we work ## From concept to launch Every frame is reviewed with you, and every page is tested on real devices before it ships. ### Concept Goals, audience, message and references, turned into a creative direction you approve. ### Script & storyboard The story frame by frame: what is said, what is shown and how long each moment lasts. ### Design Style frames and prototypes in your brand, so you see the final look before production. ### Animate & build Motion, video, 3D and code produced in parallel, with review rounds at fixed points. ### Optimise & launch Performance budgets, testing on real devices, and every format and language you need. Use cases ## Where motion makes the difference The projects we design, animate and build most. ### Product launches Launch pages and teaser videos that make a new product impossible to scroll past. ### Tech and SaaS Explainers and interactive demos that make complex products clear in a minute. ### Retail and pharmacies Explainer loops for in-store screens that answer customers’ questions while they wait. ### Events and trade fairs Stand screens, opening videos and interactive installations. ### Real estate and architecture 3D visualisations and walkthroughs of spaces that don’t exist yet. ### Industrial products Exploded views and animated 3D that show how a machine works inside. ### What you get - Creative concept and storyboard - Animated website or landing page - Explainer videos in every format you need - 3D models, renders and web-ready assets - Motion guidelines for your brand - Performance report (Core Web Vitals) Technology ## Tools behind the motion ### Web - WebGL - GLSL shaders - Three.js - GSAP - Lenis - CSS animation - Lottie ### Video - After Effects - Premiere Pro - DaVinci Resolve ### 3D - Blender - Cinema 4D - glTF ### Design - Figma - Illustrator - Photoshop Why Onesight ## One accountable partner, since 2014 ### One accountable partner Strategy, engineering, security, automation and design under one roof since 2014, so nothing falls between vendors and one team answers for the result. ### We run what we build [Adam](/adam/), our autonomous sales agent, and [WBlow](/wblow/), our EU whistleblowing platform, are our own products in production. Client work gets the same standard. ### Engineering discipline, everywhere Code review, automated tests, security and performance budgets are part of every engagement, not an upsell. What we hand over is documented and maintainable. ### European contracts, three languages EU clients contract with GoLittle (VAT IT13053300961) under Italian law. Our teams work in English, Italian and Portuguese, across Italy, the EU and Brazil. FAQ ## Design Impact Lab: questions, answered Do animations slow down a website?Not when they are engineered properly. We animate only what the GPU handles cheaply, load heavy scenes after the content, adapt quality to the device and respect reduced-motion settings, so pages keep good Core Web Vitals. Are animated websites bad for SEO?No. The content stays real, crawlable HTML and the animation is a layer on top. Search engines and AI crawlers read the same text your visitors do, with structured data and fast load times. How long should an explainer video be?Usually 60 to 90 seconds for a website or landing page, 15 to 30 seconds for social media, and short silent loops with captions for in-store screens. Can you produce explainer videos in several languages?Yes. We produce versions with voice-over and subtitles in English, Italian, Portuguese and other languages, and adapt the on-screen text for each. What do you need from us to start?Your goals, audience and brand assets, such as logo, colours and fonts, plus any product material. We handle the script, storyboard, design and production. Can the same 3D models be used on our website?Yes. We prepare models in web-ready formats such as glTF, so the same assets serve renders, videos and interactive 3D on your site. What is WebGL?WebGL is the browser technology for GPU-accelerated graphics. It powers interactive 3D, particle effects and visualisations directly in the page, without plugins. The particle field on this page is WebGL. More services ## Everything else you need, from the same team ### AI Development & Data Analytics Generative AI, AI agents, machine learning, data engineering and BI, from strategy to production. [AI Development & Data Analytics](/services/ai-development/) ### Custom Software Development & Engineering Custom web platforms, mobile apps, APIs and cloud, built to scale and maintained for the long run. [Custom Software Development & Engineering](/services/software-development/) ### AI-Enhanced Cybersecurity Penetration testing, AI and LLM security, a 24/7 AI SOC, incident response, cloud security and Zero Trust. [AI-Enhanced Cybersecurity](/services/cybersecurity/) ### IT Outsourcing & Staff Augmentation Staff augmentation, dedicated and ad hoc development teams, with the Rotate & Accelerate methodology. [IT Outsourcing & Staff Augmentation](/services/it-outsourcing/) ### Business Process Automation & Risk Management Process mapping, workflow and AI automation, integrations, RPA and operational risk assessment. [Business Process Automation & Risk Management](/services/process-automation/) ### Innovation Consulting, Design Thinking & SEO Design thinking, product discovery, market exploration, SEO and AI search optimisation (GEO). [Innovation Consulting, Design Thinking & SEO](/services/innovation-consulting/) [All Onesight services on one page](/services/) ## Make them stop scrolling Tell us what you want people to see, understand or feel. We reply within one business day with ideas and next steps. [Plan a design project](/contact/)Or write to [hello@onesight.global](mailto:hello@onesight.global) · call [+39 351 9073507](tel:+393519073507)