Service 07 · Design Impact Lab
Animated websites, explainer videos & 3D graphics
Attention comes before conversion. We design websites that move, videos that explain and 3D that makes complex things tangible, built with the same engineering discipline as everything else we ship. The particle field behind this page is one of ours.
- Since 2014
- Reply within 1 business day
- NDA on request
- English · Italiano · Português
In short
What does the Design Impact Lab do?
The Design Impact Lab is Onesight Global’s motion and 3D studio. We design and build animated, immersive websites with WebGL and scroll-driven storytelling, produce explainer videos for websites, social media and in-store screens, and create 3D product renders and real-time 3D for the web. Because our engineers build it, motion never costs speed, accessibility or search rankings.
- Focus
- Motion web, WebGL, video and 3D
- Since
- 2014
- Engagement
- Turnkey project, dedicated team or staff augmentation
- Languages
- English, Italian, Portuguese
- Markets
- Italy, the EU and Brazil
- Response
- Within one business day
- Confidentiality
- NDA on request
Sound familiar?
Being good isn’t enough if nobody notices
A website like everyone else’s
The same template, the same stock photos, and visitors who can’t tell you from your competitors.
A product that’s hard to explain
Sales calls spent drawing diagrams, and prospects who leave the page before they get it.
Animation that kills performance
Heavy effects that fail Core Web Vitals, drain phone batteries and drop your rankings.
The same questions, every day
Staff explaining the same service or procedure over and over, each time a little differently.
What we do
Design Impact Lab services
Motion, video and 3D, designed for impact and engineered for speed.
- Web · Motion
Animated & Immersive Websites
Scroll-driven storytelling, WebGL scenes and micro-interactions that make a site memorable, without giving up speed, accessibility or SEO.
- Scroll-driven storytelling
- Micro-interactions and transitions
- Landing pages for launches
- Reduced-motion support
- WebGL · Real-time
WebGL & Interactive Experiences
Real-time graphics in the browser: particle systems, custom shaders and interactive scenes like the one behind this page, engineered to run smoothly on mid-range phones.
- Custom GLSL shaders
- Three.js and plain WebGL
- Product configurators
- Interactive data visualisation
- Video · Explainers
Explainer Videos
Your service, product or procedure explained in a short video, in your colours and your tone of voice. It answers the same questions the same way every time, on your website, on social media and on in-store screens.
- Script and storyboard
- 2D motion graphics
- Voice-over and subtitles in several languages
- Formats for web, social (9:16) and screens
- 3D · Visualisation
3D Graphics & Product Visualisation
Product renders, animated 3D and real-time scenes for the web. Show how something works, inside and out, before anyone has held it.
- Photorealistic product renders
- Animated 3D and exploded views
- Web-ready 3D (glTF)
- Architecture and interiors
- Brand · Motion
Motion Design Systems & Brand Animation
Logo animations, UI motion guidelines and reusable animation components, so every touchpoint of your brand moves the same way.
- Logo and brand animation
- UI motion guidelines
- Lottie and CSS animation libraries
- Social media templates
- Performance
Performance-First Front-End
Core Web Vitals budgets, lazy loading, adaptive quality and progressive enhancement: the motion never costs you rankings or conversions.
- Core Web Vitals budgets
- GPU-friendly animation
- Adaptive quality per device
- Accessible, crawlable HTML
How we work
From concept to launch
Every frame is reviewed with you, and every page is tested on real devices before it ships.
Concept
Goals, audience, message and references, turned into a creative direction you approve.
Script & storyboard
The story frame by frame: what is said, what is shown and how long each moment lasts.
Design
Style frames and prototypes in your brand, so you see the final look before production.
Animate & build
Motion, video, 3D and code produced in parallel, with review rounds at fixed points.
Optimise & launch
Performance budgets, testing on real devices, and every format and language you need.
Use cases
Where motion makes the difference
The projects we design, animate and build most.
Product launches
Launch pages and teaser videos that make a new product impossible to scroll past.
Tech and SaaS
Explainers and interactive demos that make complex products clear in a minute.
Retail and pharmacies
Explainer loops for in-store screens that answer customers’ questions while they wait.
Events and trade fairs
Stand screens, opening videos and interactive installations.
Real estate and architecture
3D visualisations and walkthroughs of spaces that don’t exist yet.
Industrial products
Exploded views and animated 3D that show how a machine works inside.
What you get
- Creative concept and storyboard
- Animated website or landing page
- Explainer videos in every format you need
- 3D models, renders and web-ready assets
- Motion guidelines for your brand
- Performance report (Core Web Vitals)
Technology
Tools behind the motion
Web
- WebGL
- GLSL shaders
- Three.js
- GSAP
- Lenis
- CSS animation
- Lottie
Video
- After Effects
- Premiere Pro
- DaVinci Resolve
3D
- Blender
- Cinema 4D
- glTF
Design
- Figma
- Illustrator
- Photoshop
Why Onesight
One accountable partner, since 2014
One accountable partner
Strategy, engineering, security, automation and design under one roof since 2014, so nothing falls between vendors and one team answers for the result.
We run what we build
Adam, our autonomous sales agent, and WBlow, our EU whistleblowing platform, are our own products in production. Client work gets the same standard.
Engineering discipline, everywhere
Code review, automated tests, security and performance budgets are part of every engagement, not an upsell. What we hand over is documented and maintainable.
European contracts, three languages
EU clients contract with GoLittle (VAT IT13053300961) under Italian law. Our teams work in English, Italian and Portuguese, across Italy, the EU and Brazil.
FAQ
Design Impact Lab: questions, answered
Do animations slow down a website?
Not when they are engineered properly. We animate only what the GPU handles cheaply, load heavy scenes after the content, adapt quality to the device and respect reduced-motion settings, so pages keep good Core Web Vitals.
Are animated websites bad for SEO?
No. The content stays real, crawlable HTML and the animation is a layer on top. Search engines and AI crawlers read the same text your visitors do, with structured data and fast load times.
How long should an explainer video be?
Usually 60 to 90 seconds for a website or landing page, 15 to 30 seconds for social media, and short silent loops with captions for in-store screens.
Can you produce explainer videos in several languages?
Yes. We produce versions with voice-over and subtitles in English, Italian, Portuguese and other languages, and adapt the on-screen text for each.
What do you need from us to start?
Your goals, audience and brand assets, such as logo, colours and fonts, plus any product material. We handle the script, storyboard, design and production.
Can the same 3D models be used on our website?
Yes. We prepare models in web-ready formats such as glTF, so the same assets serve renders, videos and interactive 3D on your site.
What is WebGL?
WebGL is the browser technology for GPU-accelerated graphics. It powers interactive 3D, particle effects and visualisations directly in the page, without plugins. The particle field on this page is WebGL.
Make them stop scrolling
Tell us what you want people to see, understand or feel. We reply within one business day with ideas and next steps.
Plan a design projectOr write to hello@onesight.global · call +39 351 9073507