Service 06 · Innovation Lab
Innovation consulting that finds the opportunities others miss
Where assumptions get tested. We combine design thinking, market intelligence and search science, including optimisation for AI assistants, to help organisations find the opportunities they never thought to look for, and get found by the buyers looking for them.
- Since 2014
- Reply within 1 business day
- NDA on request
- English · Italiano · Português
In short
What is innovation consulting?
Innovation consulting helps an organisation find, test and launch new products, services and markets with less risk. Onesight Global combines design thinking and product discovery, market exploration, and SEO, including optimisation for AI search such as ChatGPT, Perplexity, Gemini and Google AI Overviews, so ideas are validated with real users and found by real buyers. Validated ideas move straight to our engineering teams.
- Focus
- Discovery, markets, SEO and AI search
- Since
- 2014
- Engagement
- Turnkey project, dedicated team or staff augmentation
- Languages
- English, Italian, Portuguese
- Markets
- Italy, the EU and Brazil
- Response
- Within one business day
- Confidentiality
- NDA on request
Sound familiar?
Good ideas die in the gap
Ideas without evidence
Strong opinions in the meeting room, little data from the people who would actually buy.
A product nobody asked for
Months of development on features users don’t need, discovered after launch.
Growth has stalled
The current market is saturated and nobody has mapped where the next one is.
Invisible in search and AI answers
Buyers ask Google and ChatGPT for a supplier, and your competitors are the ones named.
What we do
Innovation and growth services
Find the opportunity, prove it with users, and make sure buyers can find you when they search.
- Design thinking
Design Thinking & Product Discovery
A user-centred method that closes the gap between product vision and market reality, speeding up go-to-market without sacrificing depth.
- User interviews and research
- Co-design workshops
- Prototypes and usability tests
- Value proposition and jobs-to-be-done
- Markets
Market Exploration
Deep dives into new geographies, segments and emerging verticals. We find the white space before your competitors do, and size it before you invest.
- Market sizing (TAM, SAM, SOM)
- Competitor and white-space analysis
- Market entry for Italy, the EU and Brazil
- Go-to-market strategy
- SEO
SEO & Search Visibility
Strategic visibility engineering, not keyword stuffing. Technical foundations, content and authority that build a search presence which compounds over time.
- Technical SEO audits
- Keyword and content strategy
- Core Web Vitals
- International SEO and hreflang
- Structured data (Schema.org)
- GEO · AEO
AI Search Optimisation (GEO)
Be the company ChatGPT, Perplexity, Gemini and Google AI Overviews recommend: answer-first content, structured data, llms.txt and the third-party citations AI assistants trust. This website is built that way.
- AI visibility audit
- Answer-first content
- llms.txt and Markdown pages
- Entity and citation building
- Strategy
Product Strategy & Roadmapping
A product vision turned into a roadmap with priorities, metrics and decision points, so the team builds what moves the business.
- Product vision and positioning
- Prioritised roadmap
- OKRs and product metrics
- Pricing and packaging
- Prototypes · MVP
Rapid Prototyping & MVPs
From a validated idea to a clickable prototype or a working MVP, built by the engineering team that will scale it. No hand-off to another vendor.
- Clickable prototypes
- MVP development
- Experiments and A/B tests
- Path to production
How we work
The double diamond, done properly
Two rounds of opening up and narrowing down: first on the problem, then on the solution.
Discover
Research users, markets and competitors with an open mind, and collect evidence rather than opinions.
Define
Turn the evidence into a sharp problem statement and the opportunity worth pursuing.
Develop
Generate and prototype solutions, then test them with real users in short cycles.
Deliver
Launch the winner as an MVP, measure it, and plan how to make it visible in search and AI answers.
Use cases
Who innovates with us
Where innovation consulting creates the most value.
New product lines
Established companies testing a new product or service before committing a budget.
Startups
Founders validating a problem and a solution before raising or building.
Market entry
Companies entering Italy, the EU or Brazil, with research, positioning and search in the local language.
B2B companies losing traffic
Organic leads falling as buyers get answers from AI assistants instead of search results.
Digital transformation
Programmes that need user evidence to decide what to digitise first.
Stalled products
Products with flat growth that need a fresh look at users, positioning and channels.
What you get
- Research insights and personas
- Opportunity map and business case
- Validated prototype or MVP
- Market entry and go-to-market plan
- SEO and AI-visibility audit with roadmap
- Content and structured-data plan
Methods
Methods and tools we use
Methods
- Design thinking
- Double Diamond
- Jobs-to-be-done
- Lean Startup
- Design sprints
- OKRs
Research
- User interviews
- Usability testing
- Surveys
- Product analytics
Search and AI visibility
- Google Search Console
- Bing Webmaster Tools
- Schema.org
- llms.txt
- IndexNow
- Core Web Vitals
Design
- Figma
- Miro
- Prototyping
Why Onesight
One accountable partner, since 2014
One accountable partner
Strategy, engineering, security, automation and design under one roof since 2014, so nothing falls between vendors and one team answers for the result.
We run what we build
Adam, our autonomous sales agent, and WBlow, our EU whistleblowing platform, are our own products in production. Client work gets the same standard.
Engineering discipline, everywhere
Code review, automated tests, security and performance budgets are part of every engagement, not an upsell. What we hand over is documented and maintainable.
European contracts, three languages
EU clients contract with GoLittle (VAT IT13053300961) under Italian law. Our teams work in English, Italian and Portuguese, across Italy, the EU and Brazil.
FAQ
Innovation Lab: questions, answered
What is design thinking?
Design thinking is a problem-solving method that starts from the people you serve: research their needs, define the real problem, generate and prototype solutions, and test them with users before investing in development.
What is GEO (generative engine optimisation)?
GEO, also called AEO (answer engine optimisation), is the practice of making a company easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews to understand, trust and cite. It combines structured data, clear answer-first content, machine-readable files such as llms.txt and mentions on the third-party sites those assistants read.
Is SEO still worth it with AI search?
Yes. AI assistants draw on search indexes and the pages that rank in them, so technical SEO and helpful content remain the foundation. What changes is the format: content needs direct answers, structured data and evidence that AI systems can quote.
How long does product discovery take?
A focused discovery sprint takes a few weeks; larger programmes run in phases with a decision point at the end of each, so you only invest further when the evidence supports it.
Can you help us enter the Italian or Brazilian market?
Yes. We research the market, competitors and buyers, adapt positioning and search strategy to the local language, and connect the go-to-market plan to the product and engineering work. We work in English, Italian and Portuguese.
Do you also build what you design?
Yes. Prototypes and MVPs are built by our engineering teams, so validated ideas move to production without a hand-off to another vendor.
Test the idea before you bet on it
Tell us about the opportunity you’re exploring. We reply within one business day with how we would validate it.
Explore an ideaOr write to hello@onesight.global · call +39 351 9073507